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Subudhi, Rabi N.
- Engagement Pattern of Customers in Digital and Social Media Marketing:A Study on Effect of Age group
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1 KIIT School of Management, KIIT University, Bhubaneswar, IN
1 KIIT School of Management, KIIT University, Bhubaneswar, IN
Source
Parikalpana: KIIT Journal of Management, Vol 12, No 1 (2016), Pagination: 18-29Abstract
Convenience, novelty and simplicity are the prominent characteristics of Digital & Social Media Marketing. At the same time, intensity and extensity of marketing activities on social media is a big challenge for any business to plan and handle. This very challenge provokes management studies researchers to explore as much as possible in terms of gathering deeper knowledge and to attempt to make it useful for all stake holders.
This paper covers the aspects of 'Age Group' related 'Engagement pattern' within the framework of DSMM. The aim is to create engagement opportunity and build up the relationship value and maintain it with long term objective. It tries to capture as to, how users look at online reviews and online purchases. Finally, their behaviour in terms of sharing the online experiences within friends, family and social group is examined. It is found that DSMM users of all age groups demonstrate quite positive indulgence in checking for online reviews and seeking information in social media. But the inclination to, share online experiences and influence buying decisions of others, actually declines with advancing age groups.
Keywords
DSMM, Engagement, Social Media, Online Reviews, Online Buying.Full Text
- Social Inclusion of older adults During COVID 19 pandemic
Abstract Views :366 |
PDF Views:1
Authors
Affiliations
1 School of Management, KIIT University Bhubaneswar, IN
1 School of Management, KIIT University Bhubaneswar, IN
Source
Parikalpana: KIIT Journal of Management, Vol 16, No 1&2 (2020), Pagination: 164-172Abstract
Many people, during this COVID – pandemic ‘forced lockdowns’, are currently restricting themselves in their indoor areas. Though all age groups are affected, elderly people are suffering more severely with this infectious pandemic. As social distancing is the new norm, ‘distanced-socially’ is a new threat to the seniors or elderly people. When young adults and working professionals remain busy in their daily activities, done mostly through internet, the elderly people in same family feel isolated and distanced.
The present paper examines the social inclusion issues of elderly people, particularly during COVID pandemic, and discusses the role of internet based social applications, in helping social inclusion of elderly people.
Keywords
Social Inclusion, COVID Pandemic, Mobile Applications, Digital Inclusion.Full Text
References
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- Indian Contribution to Statistics and Computations
Abstract Views :277 |
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Authors
Affiliations
1 Professor, School of Management, KIIT University Bhubaneswar, IN
1 Professor, School of Management, KIIT University Bhubaneswar, IN
Source
Parikalpana: KIIT Journal of Management, Vol 17, No 2 (2021), Pagination: 5-8Abstract
No Abstract.Keywords
No Keywords.Full Text
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- Investigating Online Purchase Intension Antecedents: A Study of e-Tailing Experiences
Abstract Views :404 |
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Authors
Affiliations
1 Asst. Professor, BIITM Bhubaneswar, IN
2 Professor, School of Management, KIIT University Bhubaneswar, IN
3 Research Scholar, School of Management, KIIT University Bhubaneswar, IN
1 Asst. Professor, BIITM Bhubaneswar, IN
2 Professor, School of Management, KIIT University Bhubaneswar, IN
3 Research Scholar, School of Management, KIIT University Bhubaneswar, IN
Source
Parikalpana: KIIT Journal of Management, Vol 17, No 2 (2021), Pagination: 70-87Abstract
In today’s era the internet and smartphone has changed the way of communication and doing the business. The rapid growth of online shopping facilitates new opportunities to do business. To grab the opportunities and develop strategies to deal with the possible challenges in the Indian e–commerce market, the e-tailers should have the understanding about the e– commerce market and the factors affecting the online shopping behaviour of consumers. In this context, this study aims at investigating the attributes affecting the online shopping behaviour in the state of Odisha. It also examines the perception towards the various online shopping attributes like website attributes and customer attributes. This study is based on empirical survey, with the help of structured questionnaire through both online and offline modes. Data analysis has been done using SPSS software. The findings of this study suggests “website attributes” (comprising interactivity/ connectivity, privacy and safety, website atmospherics, trust, website usability, order fulfilment and customer support) and “customer attributes” (including telepresence, perceived risks, online shopping attitude, website reputation, perceived control, perceived skills, perceived self-efficacy and ease of use) have a significant relationship with customer experience. Demographic variables like income, age and gender were found to have significant impact on the medium of online shopping used.Keywords
Online Shopping, Internet, Shopping Behaviour, Website Attributes, Customer Attributes, Customer Experience.Full Text
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- Let’s go to Puri: An empirical study on post-pandemic travel intentions of Odisha residents
Abstract Views :257 |
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Authors
Affiliations
1 Assistant professor, Biju Patnaik Institute of Information Technology and Management Studies (BIITM), Bhubaneswar, IN
2 Assistant Professor, KIIT School of Management, KIIT University, Bhubaneswar, IN
3 Senior Professor, KIIT School of Management, KIIT University, Bhubaneswar, Odisha, IN
1 Assistant professor, Biju Patnaik Institute of Information Technology and Management Studies (BIITM), Bhubaneswar, IN
2 Assistant Professor, KIIT School of Management, KIIT University, Bhubaneswar, IN
3 Senior Professor, KIIT School of Management, KIIT University, Bhubaneswar, Odisha, IN
Source
Parikalpana: KIIT Journal of Management, Vol 18, No 1 (2022), Pagination: 99-110Abstract
Considered as one of the chaar-dhaams(holiest four) of India, Puri is famous for being the adobe of Lord Jagannath. It is the most visited destination in the state of Odisha. It serves as a get-away spot and a place with highest religious importance for the residents of Odisha. Due to widespread pandemic, lockdowns and outbound restriction, Puri along with its tourism stakeholders have suffered an unprecedented decline in footfall. Travellers have shown travel avoidance behaviour coupled with lack of travel intentions across the globe in the current situations. This study identifies the factors which influence the post-pandemic Puri travel intentions through an empirical approach. An extended TPB model was proposed with predictors like attitude, subject norms, perceived behavioural control and past Puri travel behaviour regressed against the criterion. A statistical data analysis was performed using SPSS on a sample data of 327 respondents to verify the hypothesis. The study will help the tourism partners and collaborators along with Odisha government to devise and implement strategies to attract existing and new travellers of Odisha and re-flourish the sector as a whole. It will also guide researchers of tourism to assess domestic travel with a different perspective in light of pandemic.Keywords
Pandemic, Odisha, Travel, Puri, travel intention, post-pandemic travelFull Text
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